Nokia N96

The techniques used in the Nokia N96 advert. they use a 360  Degrees view of the phone so the viewer can see all of the phone. Also with the person walking over the c.d.'s shows you dont need your collection of c.d.'s were you can store them all in the phone.

 Nokia have gone for the option where they explain in words what the phone has. The advert starts with an image of a Nokia N96 advertisement on a billboard, this is where the main actor in the advert sees the phone, the camera goes into his eye and then comes back out when the phone is in his hands. This shows to the audience that this man saw the phone and instantly wanted it. Next it mentions about watching videos on the handset, with clips from the latest movies (Batman and Indiana Jones) may intrigue the customer to think that they can watch their favorite movies on the actual phone, whenever they want. Next it highlights that you can use the internet on the handset, showing a logo of some common internet sites including YouTube.