I Have Just Looked

on Google and typed in Mobile Phone Advertising and it brought up 33,800,000 pages, i am going to have a look at the first few pages to see if these are any use

The Advertising

Agency haven't got back to me so unfortunately i cant continue with that method of research, however my Poll-on my blog ends tomorrow, after i get the results i will analyse them and see why people have voted for what phone.

I have just

emailed the Advertising Agency London, which is the company that creates adverts for companies like Apple, Adidas, Muller, e-on and Mcdonalds plus a lot more top companies. I have emailed them to see if there is anyone that can answer some questions from my questionnaire i created a few weeks ago.

I have looked

on the Advertising Standards Authority website and found some complaints about the Apple Iphone advert on the TV. The adverts where about the new Iphone 3G, people saying on the screen it looks speeded up, but when they bought the product it was really slow.

That was the advert, the review i found on Paidcontent.co.uk about the advert is the following

A television ad touting the speed of Apple’s 3G iPhone has been banned by the Advertising Standards Authority for misleading consumers, the second time this has happened here. It’s easy to see from the commercial itself, created by ad agency TBWA/London, why the watchdog ruled against Apple (NSDQ: AAPL). The ad, which received 17 complaints, shows a close up of the iPhone as a person zips from the Times web site, to Google (NSDQ: GOOG) maps, to downloading an email. All of the actions are completed in “a fraction of a second,” as the ASA notes, or “really fast” as the ad itself says.

Apple UK defended the ad by calling their claims “relative rather than absolute in nature,” noting that they had “clearly positioned the content of the ad as a comparison of the new 3G iPhone with its 2G predecessor.” Apple also added that “the average viewer was a mobile phone user and would have understood that a device’s performance varied due to several factors.” Plus, they included the disclaimer “network performance will vary by location,” which the company said underlined the potential for performance variations.

The ASA, however, disagreed. The watchdog was unconvinced that the majority of viewers would be “fully aware” of the technical differences between 2G and 3G. They also pointed out that nowhere in the ad was there actually an “explicit indication” that the comparison was being made between the older iPhone model and the new one.  This is the second time that an Apple iPhone ad has been banned by the regulator for misleading claims. In August, a television ad was sidelined for giving a misleading impression of the gadgets internet capabilities, namely that it supported Java and Flash. Read the ASA’sfull ruling. 

Nokia N96

The techniques used in the Nokia N96 advert. they use a 360  Degrees view of the phone so the viewer can see all of the phone. Also with the person walking over the c.d.'s shows you dont need your collection of c.d.'s were you can store them all in the phone.

 Nokia have gone for the option where they explain in words what the phone has. The advert starts with an image of a Nokia N96 advertisement on a billboard, this is where the main actor in the advert sees the phone, the camera goes into his eye and then comes back out when the phone is in his hands. This shows to the audience that this man saw the phone and instantly wanted it. Next it mentions about watching videos on the handset, with clips from the latest movies (Batman and Indiana Jones) may intrigue the customer to think that they can watch their favorite movies on the actual phone, whenever they want. Next it highlights that you can use the internet on the handset, showing a logo of some common internet sites including YouTube.

Advertising up 11% online

Than Last year, article explaining this and the reasons why : http://news.cnet.com/8301-1023_3-10104529-93.html

Creating

false needs for the customer is prominent in what the advert is trying to do, the 'dual screen technology' gives this luxury to the user but before Samsung created this no-body really needed it.  In the adverts the images do not attempt to be realistic, with the people being super imposed the surroundings they are in. However the style of the clothing and the surroundings show that it is futuristic, basically samsung have created this to look to the future and have this phone of the future. The stereotypical white and young models will attract the market, dressed in their futuristic clothing this will attract the customer to buy the phone. These are all technical codes of the advert, now i am going to look at the written codes. Very little text, but the words, 'You decide who to open your phone to' are the biggest words on the page attracting the customer to make there own decision to either look at the rest of the advert to see what its for, or not. From only having this as the main letters, Samsung must be confident that the dual screen technology of the phone will sell as no other features of the phone are advertised. The advert is trying to put the customer in control, the only way they are doing that is by making them buy it, then being in control of themselves. But its this false needs, no customer knew they needed two screens on one phone before samsung created it.

These are all related to poster advert, i will take all these points into account and then modify them to my TV adverts.

Studying the Media 3rd Edition

I found this book to day and on page 38, has a lot of information on mobile phone advertising but as posters. I am going to look at the information and try an relate some of this to tv advertisements.

Today

I have emailed all the manufactures with the following questionaire

I am doing a study in my Media on mobile phones in the media, i was wondering if there is anyone that can answer the following questions for me?

On your advert for the  how much was spent on the whole manufacture of the advert?

Where was the main location for the advert?

How did you find your actors for the advert?

Is the phone enhanced anyway to make it look different?

What is the song in the advert and how was it chosen?

What marketing techniques have you used so customers will buy the phone?

In

tomorrows lesson, i am going to contact the phone manufactures with a questionnaire about my question.

Carl's Blog

http://www.blogger.com/i.g?inviteID=3716244953377340605&blogID=5736825950760749782

Research on Mobile Phone - Specifications

Following are all the links to the phones specificaions


Nokia N96 - http://europe.nokia.com/A4797549

Samsung Omnia -http://www.gsmarena.com/samsung_i900_omnia-2422.php

Sony Ericsson XPERIA X1 - http://www.wikispecs.org/index.php?title=Sony_Ericsson_Xperia_X1

LG Renoir - http://www.gsmarena.com/lg_kc910_renoir-2495.php

Blackberry Storm - http://www.blackberry.com/blackberrystorm/specifications.shtml

PLEASE VOTE ON MY POLL

To The Right ----->

Thanks

My New Question

How are the ideologies and values presented by phone manufactures to attract certain audiences?

Mobile Phone Adverts

Here are some adverts for mobile phones, if you had never had a phone before, from these adverts, which phone would you buy?

Nokia N96


Samsung Omnia


Sony Ericsson Xperia X1


LG Renoir


Blackberry Storm

Geeyup Tesco

I am going to do some research this lesson and get some adverts on some new mobile phones. I will post them in my next blog and hold a vote to see which mobile phone you would buy, by watching the advert.

Advertising - Mobile Phones

Some ideas on the question i want to do ;

How mobile phone advertising has developed due to new technology of both the phones and TV?

How the adverts make the viewer desire the phone?

What techniques do phone manufactures use to get the viewer to buy the phone?

Pingu Says Hello To Sally's Blog

Link to Sally's Blog

http://sallypickforda2critresearch.blogspot.com/

Firstly..

I am looking through different topics to do my research on, I have chosen Advertising.

Next Lesson I will do some research looking into what I can study about Advertisement.