Creating

false needs for the customer is prominent in what the advert is trying to do, the 'dual screen technology' gives this luxury to the user but before Samsung created this no-body really needed it.  In the adverts the images do not attempt to be realistic, with the people being super imposed the surroundings they are in. However the style of the clothing and the surroundings show that it is futuristic, basically samsung have created this to look to the future and have this phone of the future. The stereotypical white and young models will attract the market, dressed in their futuristic clothing this will attract the customer to buy the phone. These are all technical codes of the advert, now i am going to look at the written codes. Very little text, but the words, 'You decide who to open your phone to' are the biggest words on the page attracting the customer to make there own decision to either look at the rest of the advert to see what its for, or not. From only having this as the main letters, Samsung must be confident that the dual screen technology of the phone will sell as no other features of the phone are advertised. The advert is trying to put the customer in control, the only way they are doing that is by making them buy it, then being in control of themselves. But its this false needs, no customer knew they needed two screens on one phone before samsung created it.

These are all related to poster advert, i will take all these points into account and then modify them to my TV adverts.