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ReDraft of Question 1

I am looking into mobile phone advertising on the TV to see how phone manufactures use ideologies and values to attract certain audiences.

 Firstly I looked on the Internet on YouTube and searched for the top 5 newest phones, I searched for the newest, as people would be more use to them and the technology will be more up to date. These phones where, Samsung Omnia, Nokia N96, Sony Ericsson XPERIA X1, Blackberry Storm and LG Renoir. Next I individually looked at each of the TV adverts of the phones on YouTube. After viewing all the videos I collected together the URL codes for the videos and written them down. I also started a blog, as I know I would be collecting a lot of info, this is where I will be able to store all of my online information, primary and secondary. On this blog, I posted my videos and then set up an online poll asking people which phone they would buy if they previously hadn’t owned a mobile phone. I then asked people to visit my blog and vote after watching the adverts. I also got the manufactures specification of the phones just so I could do some research to see which phone is the best. I got some questions together and created a questionnaire, this would have been a really good method if he companies I emailed, got back to me. However, Blackberry did get back to me and forwarded me onto another company who later said they couldn’t answer my questions. 

I Have Just Looked

on Google and typed in Mobile Phone Advertising and it brought up 33,800,000 pages, i am going to have a look at the first few pages to see if these are any use

The Advertising

Agency haven't got back to me so unfortunately i cant continue with that method of research, however my Poll-on my blog ends tomorrow, after i get the results i will analyse them and see why people have voted for what phone.

I have just

emailed the Advertising Agency London, which is the company that creates adverts for companies like Apple, Adidas, Muller, e-on and Mcdonalds plus a lot more top companies. I have emailed them to see if there is anyone that can answer some questions from my questionnaire i created a few weeks ago.

I have looked

on the Advertising Standards Authority website and found some complaints about the Apple Iphone advert on the TV. The adverts where about the new Iphone 3G, people saying on the screen it looks speeded up, but when they bought the product it was really slow.

That was the advert, the review i found on Paidcontent.co.uk about the advert is the following

A television ad touting the speed of Apple’s 3G iPhone has been banned by the Advertising Standards Authority for misleading consumers, the second time this has happened here. It’s easy to see from the commercial itself, created by ad agency TBWA/London, why the watchdog ruled against Apple (NSDQ: AAPL). The ad, which received 17 complaints, shows a close up of the iPhone as a person zips from the Times web site, to Google (NSDQ: GOOG) maps, to downloading an email. All of the actions are completed in “a fraction of a second,” as the ASA notes, or “really fast” as the ad itself says.

Apple UK defended the ad by calling their claims “relative rather than absolute in nature,” noting that they had “clearly positioned the content of the ad as a comparison of the new 3G iPhone with its 2G predecessor.” Apple also added that “the average viewer was a mobile phone user and would have understood that a device’s performance varied due to several factors.” Plus, they included the disclaimer “network performance will vary by location,” which the company said underlined the potential for performance variations.

The ASA, however, disagreed. The watchdog was unconvinced that the majority of viewers would be “fully aware” of the technical differences between 2G and 3G. They also pointed out that nowhere in the ad was there actually an “explicit indication” that the comparison was being made between the older iPhone model and the new one.  This is the second time that an Apple iPhone ad has been banned by the regulator for misleading claims. In August, a television ad was sidelined for giving a misleading impression of the gadgets internet capabilities, namely that it supported Java and Flash. Read the ASA’sfull ruling.